The move to Google Analytics 4 – What Do You Need to Know?

The Move to GA4 and what you need to know

Introduction Google Analytics 4 (GA4) is Google’s newest tool for market insights. The development of e-commerce worldwide has simultaneously seen the development of analytic tools, leading to thedevelopment Google’s most recent product, GA4. GA4’s predecessor, Google Analytics Universal (GAU), will sunset in July 2023 where it will bereplaced by GA4. If an organisation wishes to […]